Graduation Day
Today is graduation day, but I am not going. I made the difficult decision to forgo going to my second masters graduation (up in Baltimore at Johns Hopkins) to go to an event I have been working on for months and that will continue to propell me forward professionally. As a friend recently put it, isn’t that the point of my getting the marketing masters in the first place?
Tonight the American Marketing Association presents Chuck Porter of Crispin Porter + Bogusky who will be talking about effective marketing. I could go on about how his agency has been named the agency of the decade, won numerous awards, and are behind campaigns we are all familiar with – Gap, Best Buy, American Express, Windows 7, Burger King…Instead, I am going to discuss what his presence means in DC. When I moved up to DC almost 6 years ago, I had no idea that there was a marketing and advertising community flourishing here, I don’t think most people do today. That is changing. Having Chuck Porter and Mark Bisnow (the AMA Hall of Fame recipient this year) share a stage shows that DC is changing.
People are starting to take note of DC in a different light. More reality shows are coming here – Top Chef, Real Housewives, Real World…DC is becoming its own scene, no longer “New York lite.” I am excited to watch the continuing transformation and hope to be a part of it in some way.