If you build it, will they come?
May 16th, 2010 — 10:30pm
It worked in New York, Paris, and Vegas, therefore it will surely work in DC – not necessarily. I went to an opening party for a new bar a couple of weeks ago and thought interesting location, good drinks, good food, nice decor – but was it a bar?
Market penetration at its best, is bringing a great product that works into a new market/location. Last night I went back to this bar to find it more than half empty, no one dancing, lousy music, young crowd, and tables setup for a restaurant. The location will be great in 5 years and if they learn what DC wants, it will be more than an upscale restaurant. For others take on it, check out Yelp at http://www.yelp.com/biz/buddha-bar-washington.