Tag: organic


“I can always take it back.”

July 2nd, 2010 — 1:13pm

I learned this phrase at a young age. And have incorporated it in to how I make purchases. I am a Maximizer, a buying perfectionist. I need to assured that every purchase was the best I could make – I make a lot of returns. I know most stores return policies and have even returned pet food to Whole Foods. The other category of shoppers is a satisficer. The satisficer has criteria and standards, but they do not worry as much about the possibility that there might be a better option out there – I even these people.

I think this also says something about my overall personality. I have minimalist decor with Ikea furniture and art purchased from artist friends. I try to buy organic and local and don’t mind spending a little extra for the quality produce. My pantry and frig are not overflowing as I buy what I need when I need it. When traveling, I do everything I can to fit everything in a carry on, despite the length of the trip.

So why am I blogging about Minimalist Me? Marketers need to recognize that when they are marketing to demographics that the maximizers and satisficerx are found in all demographics and therefore need to be considered when being marketed to. Next time, you market something showing what a great value your product is for a discounted price keep in mind the types of buyers out there. In the mean time, I am happy to be the Return Queen – its genetic!

Comment » | communication

She likes it processed…

May 28th, 2010 — 3:47pm
In my desire to make my diet less processed and more organic, I also looked into options for my cat. Before you call me crazy, let me give you a brief background. I grew up with dogs, but when I lived in New Orleans my heart sank when I found kittens that had been born under my raised apartment. In New Orleans, most houses are stilted because of flooding. Her mother decided that underneath my building would be a great place to have her litter. Almost 9 years later, that same kitten is spoiled and very loved. In my desire to give her the best, I looked into a friend’s suggestion of cat food from Whole Foods. She loved it at first and then went on a hunger strike. She’s now back on her processed food. I guess this movement is not for everyone.
I did learn that you can make returns at Whole Foods…that could be dangerous
She is a bit camera-shy.

1 comment » | food, word of mouth

     

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